Digicom Technology News

In many cases, digital signage is used as a more dynamic and engaging replacement for traditional printed media. Near Field Communications (NFC), however, stands to level the playing field between the newer, more sophisticated digital signage and the older, more staid print media.

Passive NFC chips can be integrated into printed posters, thereby producing a new form of content called smart media. A simple tap of an NFC-equipped smartphone on any form of smart media can provide the viewer with wireless access to dynamic, interactive and in some cases personalized content. In addition, NFC-enabled smart media can provide the content owner with extensive viewer engagement metrics.

NFC tags also can be used to augment the value of digital signage displays. A tag can be placed next to a digital display. Viewers can get more information about the screen’s content just by tapping on the tag.
NFC represents a big step forward in bridging the gap between traditional and new media. NFC breathes new life into static content and extends the value of new content.

If you require more information on digital signage, please contact Digicom today.