Digicom Technology News

The 27th of this month will mark the beginning of the XXXth Olympiad. As well as the athletes, the main sponsors are working tirelessly to make The Games a success, two of which are Digicom's partners, Cisco and Samsung.

Samsung kicked off their Olympic Torch Relay programme in May 2012. The programme represents an opportunity for the general public to take part in the Olympic Games by offering them a chance to carry the Olympic Flame. The Samsung Caravan is bringing torchbearers around the UK during the 70-day relay. An interactive LED screen built into the side of the caravan features the Olympic Torch Relay hightlights as well as avatars of participants for Samsung Hope Relay, a virtual Olympic Torch Relay that allows everyone to take part.



In conjunction with Visa, Samsung have launched a limited edition Galaxy S III Olympic handset for the games. The NFC-capabilities of the handset coupled with a special themed version of its payWave Android application will provide contact less payments to competing athletes in a number of retailers across the city and on official Olympic sites.












As well as being the official network infrastructure supporter of The Games, Cisco have also created "Cisco House" which is nestled in a unique roof-top location above Westfield Stratford City with stunning views over the Olympic Park. The purpose of Cisco House is to deliver an experience illustrating the opportunities for businesses to save money via the creation of new business and service models. Cisco House has been open since the end of April showcasing the best of Cisco's technology. The inspirational experience is rich in video technology with many of its meeting rooms and boardroom facilities having TelePresence suites. Communication pods dotted around the facility offer visitors the opportunity to connect with colleagues, friends and family via social media. Guests can enjoy live sporting events and visual case studies either on large LCD displays or on their own mobile devices.



The ground floor of Cisco House is largely taken up by the interactive walkthrough experience. Key to this is an engaging multi-media business transformation journey which looks at how innovative organisations are using the network today,as well as the opportunities they can look forward to in the future. The top floor of Cisco House consists of a large networking lounge which has spectacular views of the Olympic Stadium.

Both companies have really capitalised on the exposure the Olympics provides and through the use of technology are bringing unique experiences to the public.